Google, Apple, Disney, BMW y LEGO son las compañías con más reputación del mundo según una lista publicada por Forbes. Otras firmas como Sony, Canon, Intel o Nike también salen bien paradas...
Aquí están los 100 de las empresas con más prestigio del mundo, en una clasificación ordenada.
RANK | COMPANY | HOME COUNTRY | REPUTATION PULSE |
|---|---|---|---|
| 1 | Google (GOOG) | U.S. | 79.99 |
| 2 | Apple (AAPL) | U.S. | 79.77 |
| 3 | The Walt Disney Company (DIS) | U.S. | 79.51 |
| 4 | BMW | Germany | 79.42 |
| 5 | LEGO | Denmark | 79.26 |
| 6 | Sony (SNE) | Japan | 79.05 |
| 7 | Daimler | Germany | 79.03 |
| 8 | Canon (CAJ) | Japan | 78.07 |
| 9 | Intel (INTC) | U.S. | 77.56 |
| 10 | Volkswagen | Germany | 77.33 |
| 11 | Microsoft (MSFT) | U.S. | 77.29 |
| 12 | Nike (NKE) | U.S. | 76.92 |
| 13 | Panasonic (PC) | Japan | 76.84 |
| 14 | Johnson & Johnson (JNJ) | U.S. | 76.75 |
| 15 | Nokia (NOK) | Finland | 76.17 |
| 16 | Nestle | Switzerland | 76.01 |
| 17 | Hewlett-Packard (HPQ) | U.S. | 75.90 |
| 18 | Michelin | France | 75.75 |
| 19 | L'Oréal | France | 75.72 |
| 20 | Kellogg's (K) | U.S. | 75.20 |
| 21 | Goodyear (GT) | U.S. | 75.09 |
| 22 | Ferrero | Italy | 75.01 |
| 23 | Philips Electronics (PHG) | the Netherlands | 74.84 |
| 24 | 3M (MMM) | U.S. | 74.68 |
| 25 | Nintendo | Japan | 74.66 |
| 26 | Colgate-Palmolive (CL) | U.S. | 74.62 |
| 27 | IBM (IBM) | U.S. | 74.41 |
| 28 | The Coca-Cola Company (KO) | U.S. | 74.27 |
| 29 | Honda Motor (HMC) | Japan | 73.99 |
| 30 | Danone | France | 73.92 |
| 31 | Pirelli | Italy | 73.88 |
| 32 | Ikea | Sweden | 73.83 |
| 33 | Amazon.com (AMZN) | U.S. | 73.63 |
| 34 | Dell (DELL) | U.S. | 73.60 |
| 35 | Sony Ericsson | U.K. | 73.49 |
| 36 | Bridgestone | Japan | 73.21 |
| 37 | Swatch Group | Switzerland | 73.14 |
| 38 | Xerox (XRX) | U.S. | 73.09 |
| 39 | Marriott International | U.S. | 73.08 |
| 40 | Cisco Systems (CSCO) | U.S. | 72.99 |
| 41 | Eastman Kodak (EK) | U.S. | 72.99 |
| 42 | Deutsche Lufthansa | Germany | 72.84 |
| 43 | Samsung Electronics | South Korea | 72.76 |
| 44 | Procter & Gamble (PG) | U.S. | 72.75 |
| 45 | Toshiba | Japan | 72.70 |
| 46 | FedEx (FDX) | U.S. | 72.68 |
| 47 | Fujifilm | Japan | 72.68 |
| 48 | Siemens (SI) | Germany | 72.34 |
| 49 | UPS (UPS) | U.S. | 72.20 |
| 50 | Hilton Worldwide | U.S. | 72.16 |
| 51 | LVMH Group | France | 72.15 |
| 52 | Barilla | Italy | 72.04 |
| 53 | DuPont (DD) | U.S. | 72.00 |
| 54 | Sharp | Japan | 71.77 |
| 55 | Singapore Airlines | Singapore | 71.77 |
| 56 | Boeing (BA) | U.S. | 71.57 |
| 57 | HJ Heinz (HNZ) | U.S. | 71.53 |
| 58 | Electrolux | Sweden | 71.50 |
| 59 | Unilever (UL) | the Netherlands/U.K. | 71.37 |
| 60 | Toyota | Japan | 71.26 |
| 61 | Nissan Motor | Japan | 71.11 |
| 62 | Roche | Switzerland | 71.11 |
| 63 | Suzuki Motor | Japan | 71.04 |
| 64 | General Electric (GE) | U.S. | 70.99 |
| 65 | LG Corporation | South Korea | 70.97 |
| 66 | Hitachi (HIT) | Japan | 70.66 |
| 67 | Heineken | the Netherlands | 70.65 |
| 68 | Oracle (ORCL) | U.S. | 70.52 |
| 69 | Marks & Spencer Group | U.K. | 70.39 |
| 70 | ACER INC | Taiwan | 70.31 |
| 71 | Kraft Foods (KFT) | U.S. | 70.15 |
| 72 | Virgin Group | U.K. | 69.80 |
| 73 | Qantas Airways | Australia | 69.66 |
| 74 | Airbus | France | 69.51 |
| 75 | GlaxoSmithKline (GSK) | U.K. | 69.45 |
| 76 | PepsiCo (PEP) | U.S. | 69.36 |
| 77 | SAS | Sweden | 69.30 |
| 78 | Fujitsu | Japan | 69.29 |
| 79 | Starbucks Coffee Company (SBUX) | U.S. | 68.65 |
| 80 | General Mills (GIS) | U.S. | 68.36 |
| 81 | Avon (AVP) | U.S. | 68.33 |
| 82 | Zara | Spain | 68.26 |
| 83 | Hyundai | South Korea | 68.19 |
| 84 | Carlsberg | Denmark | 68.02 |
| 85 | Lenovo Group | China | 67.94 |
| 86 | Air France-KLM | France | 67.91 |
| 87 | Motorola (MMI) | U.S. | 67.72 |
| 88 | Sara Lee (SLE) | U.S. | 67.19 |
| 89 | De Beers | South Africa | 65.27 |
| 90 | Diageo (DEO) | U.K. | 65.24 |
| 91 | Anheuser-Busch InBev (BUD) | Belgium | 65.08 |
| 92 | Vodafone (VOD) | U.K. | 64.96 |
| 93 | Petrobras (PZE) | Brazil | 64.92 |
| 94 | Carnival (CCL) | U.S. | 64.73 |
| 95 | Carrefour | France | 64.01 |
| 96 | SABMiller | U.K. | 64.01 |
| 97 | Lockheed Martin (LMT) | U.S. | 63.51 |
| 98 | Tsingtao Beer | China | 62.52 |
| 99 | Haier Group | China | 62.25 |
| 100 | BHP Billiton (BHP) | Australia/U.K. | 59.54 |
